Sport Investing provides concrete order for athletes to maximize effectiveness of the work. First of all, through their social networks, a club, a sports organization or an athlete involve their audience in communication about urgent problems or opportunities to establish connection and to collaborate to think of different cases. The next three steps are linked with their social media, and with introduction to his or her followers fan tokens. In every arrangement of the issuing fan tokens, an athlete must comply with some social activity rules. While the cost of the token is initially linked only to the number of followers, the future price is determined only by the increasing or decreasing number of followers, who establish interest in the token.