Liquidity providers, for example, fund with two or more cryptocurrencies(in our case a liquidity provider that in the most ratio would be Sport Investing company would provide in liquidity pool SITX and particular fan token), usually in equal proportions, through a decentralized exchange. This creates a market for that crypto pair, allowing for easier and faster trading. Furthermore, the liquidity pool decreases the chance of pumping and dumping the market because if some people would like to do it, their price of buying fan tokens would be more and more unprofitable for them.